YouTuber CJ So Cool is auctioning 35% of its future royalties for at least $ 850,000


Exchange of royalties, a marketplace where music artists can offer shares of future royalties in exchange for immediate funding from investors, has opened its business to Youtube creators.

joker CJ too cool, who has 8.7 million subscribers and averages around 30 million views per month, is the first YouTuber to offer an offer on the platform. Via an auction scheduled to last between three and five days, he asks an investor to contribute a minimum of $ 850,000 in cash to fund his video production efforts.

In return for the investment, CJ So Cool will forgo a 35% reduction in their monthly YouTube earnings (up to a cap of $ 55,000) each month until their funder receives 1,113,500. $.

If the auction stays at $ 850,000, that ROI would provide a profit of $ 263,500.

Royalty Exchange says that with this type of “advanced type investing” – where an investor knows exactly how much they are investing and the fixed amount they will get in return – “the only variable is the time it takes to collect this. total. “

To attract the 27,000 investors registered with the Royalty Exchange, CJ So Cool (and presumably any other YouTube creators who will use the market in the future) gave a transparent overview of their YouTube earnings. In the past 12 months, he has earned a total of $ 490,126, he says.

“What I liked about Royalty Exchange is that I can still collect a good chunk of my monthly income, but it gives me a huge upfront investment that I can use to create even bigger and better content. “CJ So Cool said in a statement. “These types of offers weren’t available to YouTubers before.”

In his own statement, the CEO of Royalty Exchange Antoine Martini added, “As a hungry former artist, I understand the financial challenges people in the creative industries face. It’s my mission to make sure that all creative ideas, whether it’s a song or a video, are seen as the precious works that they are.

Martini said that opening up its marketplace to YouTubers “advances our mission of enabling creators of all types to derive immediate value from their hard work while giving them the flexibility they deserve.”

You can see the auction of CJ So Cool here.

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