Warner Music Group turns to HBCUs for music industry talent
Warner Music Group looks to HBCUs to find the next generation of music industry talent. Beginning in January 2023the label will be accepting applications for the next cycle of its WMG HBCU Immersion Program. In cooperation with Culture creators, the program provides students with the tools they need to pursue a career in the music industry and provide a sustainable pipeline of young black talent. The first batch of 32 students graduated from the program last month.
Through weekly live virtual sessions, interactive learning activities, and panel discussions, students will learn about different aspects of business, including A&R, marketing, data science, business development, and licensing. In addition to receiving an introduction to the music industry, the program provides students with career advice and allows them to network with business executives.
And when they have completed the program, students can apply for Warner Music Group’s Summer Emerging Talent Associate program. The paid position allows them to gain real world experience at one of Warner’s subsidiary labels including Atlantic Records, Warner Records and Warner Chappell.
Dr. Maurice Stinnett, Global Head of Diversity, Equity and Inclusion at WMG, believes HBCUs are the perfect place to seek out new and emerging music industry talent. “As a proud HBCU alumnus, I am thrilled with the creation of WMG’s HBCU Immersion Program,” he said in a statement. “HBCUs are bursting with talent, brilliance and creativity – everything we need in the next generation of music industry leaders. I am very proud to offer this training opportunity in partnership with Culture Creators , which I know will further strengthen the leadership, skills and innovation of these amazing students.
Atlantic Records President Kevin Weaver added that this unique opportunity for students to gain real-life experience sets them up for success after graduation. “It is an honor to be able to support the growth of programs within our industry that create hands-on learning and provide access to real-world opportunities. Through the program, we also get to know these young adults personally, giving Warner Music Group the opportunity to tap into the next generation of future leaders on the ground floor. From there, the potential opportunities are truly endless for everyone,” he said.
Applicants for the 2023 Immersion Program must be junior, senior, or graduate students currently enrolled in an accredited HBCU. The six-week program involves a weekly commitment of three hours. Students can visit the HBCU Immersion Program Website for more information and to send their applications.