T-Series Set to Launch Movie and Music Arts NFTs in Hungama’s Metaverse

T-Series has partnered with Hefty Entertainment, a division of Hungama Digital Media, to release digital artwork and non-fungible tokens (NFTs) for some of their movies.

The studio is finalizing the digital arts for the first NFT drop, which will include vector digital creative art of Akshay Kumar from the film ‘Bhool Bhulaiyaa’, as well as motion and illustration art from ‘Aashiqui 2 ‘ and the upcoming film ‘Radhé Shyam’.

“We look forward to expanding and enhancing the value of our content, which will lead to further and rapid expansion of the global digital entertainment industry. Delivering a future full of potential, interactivity and collaboration for our communities around the world,” said Bhushan Kumar, CMD, Series T.

The collaboration will see Hungama create NFTs, rare collectibles, and “money can’t buy experiences” and unlock special moments from the new and existing T-Series content catalog.

“We are thrilled to be the first to enter the entertainment metaverse,” said Neeraj Roy, Founder of Hungama. “We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and interact with fans.”

Hungama boasts over 90 million monthly active users (MAUs) across music, games and video, while T-Series has the world’s largest subscriber base on YouTube with over 395 million users.

Both companies will leverage their extensive global distribution network and a library comprising 200,000 songs, 65,000 music videos and over 150 films in Indian languages.

The Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with the communities that bring consumers through the Metaverse.

Alice P. Darby