MUSIC INDUSTRY VETERAN, DRE LONDON AND POST MALONE UNVEIL SKRT, A NEW ERA OF HARD SELTZER
Music mogul and global entrepreneur Dr London unveiled his latest business venture, SKRT, a new era of hard seltzer – coming to market today. SKRT is the latest addition to its ever-growing portfolio, expanding a range of successful business ventures spanning several key industries. The hard seltzer line was inspired by the artists, creators and influencers who define today’s culture – delivering what’s next on the stage while bridging the gap between the music industry and consumers. SKRT elevates status with music icon, next-gen entrepreneur and co-partner Post Malone, who sits at the forefront of the brand, lending its creative ingenuity behind every sip. More owners of the music, arts and entertainment space will be announced at a later date
SKRT brings a burst of youth and energetic lifestyle paired with an ambitious aesthetic that the beverage space has been missing. Meticulously engineered and produced in a state-of-the-art brewing facility, SKRT is the first hard seltzer created by culture for culture and has perfected the bubble quality and freshness of its hard seltzer, resulting in a full flavor of 100 calories. a boost to the taste buds. Fresh, new and different from the competition, providing a tasty drinking experience.
“When it comes to business, I’m all about giving the consumer what they want or didn’t know they needed. I’m very proud to launch SKRT hard seltzer, the successor to Maison No. 9, a premium rosé that I launched in 2020. Bridging the gap between the music industry’s biggest rockstar, Post Malone, and consumers, brings new energy to the RTD market and communities nationwide. says Dr. London.
Coming in Summer 2022, the drink will be available in 12-ounce cans in four flavors: Grape, Lime, Peach, and Black Cherry — all at 5% ABV. At launch, the product will be available in a 12 variety pack, Lemon Lime 6 pack and Grape 6 pack available. SKRT will be available in stores and on Gopuff this summer in select cities including Atlanta, Los Angeles, Philadelphia, Chicago, Memphis, New York, and Dallas.
United Talent Agency structured the deal on behalf of London, Malone and its partners.
Stay tuned for more information by following @skrt on instagram and check out the website here.
Founded by music mogul Dre London, along with entrepreneur and next generation artist Post Malone, SKRT is the premier hard seltzer for culture made by culture. Crafted and canned in a state-of-the-art brewing facility, SKRT delivers a bigger flavor experience than the hard seltzer competition while containing only 100 calories.
ABOUT DR LONDON
Dr. London is the founder of London Music Group, an independent record label, and London Entertainment Group, a leading music management company which has represented some of the biggest names in music such as Post Malone, Tyga, French Montana and Tyla Yaweh. His belief in the American dream and steely determination led London to become an unstoppable force in today’s music scene, which saw him recognized on Billboard’s R&B/Hip-Hop Powerhouse list,” Top Manager” at the Billboard Live Music Awards, Variety’s “Manager of the Year” and earned a spot on Billboard’s “Power 100” list. As an entrepreneur, London has a variety of other businesses from its own digital platform AUX Live, which broadcasts concerts, music documentaries, festivals, comedy specials, pay-per-view events and unscripted original series; at Maison No. 9 Rosé, a successful wine house created with Post Malone.