Mandolin launches the music industry’s first all-in-one data unification and recommendation platform

Mandolin launches the music industry’s first all-in-one data unification and recommendation platform

“Fan Navigator” and “Mandolin Fan Pages” allow artists to grow their fandom and generate revenue with fan profiles and data, campaign trends, playbooks for success, and more

Mandolin, the digital fan engagement platform just named Fast Company’s Most Innovative Music Company, is today launching two new products – Fan Navigator and Mandolin Fan Pages – that will help artists breaking free from walled gardens, meeting every fan where they are, and maximizing revenue opportunities both online and offline.

Mandolin was launched in 2020 to help artists build direct relationships with their fans and capture data through digital experiences. Voted Pollstar’s Best Live Streaming Platform, Mandolin has been instrumental in helping live streams become more mainstream. But Mandolin knew that live streaming was only the tip of the spear when it came to an artist’s digital strategy and ability to leverage digital experiences to engage fans, deepen relationships and collect. Datas. Enter Fan Pages and Fan Navigator, their next evolution to empower artists to take full control of their data through digital experiences, data ownership and know-how – growing fans and generating revenue.

fan browser is an all-in-one solution that unifies and enriches an artist’s data so they can truly get to know their fans; understand them down to the individual with unique fan profiles and as actionable segments aggregated via machine learning that predict level of fandom. The included dynamic playbooks give artists personalized marketing recommendations to activate each fan on their path to superfandom, all with data fully owned and accessible by the artist.

Integration with Chartmetric makes Fan Navigator the most powerful data dashboard available in the industry. By combining streaming and social stats from Chartmetric with individual fan data from Fan Navigator, artists gain an unprecedented view of their fan universe, helping them understand how individual fans are progressing to aggregate metrics.

“We’re thrilled that Fan Navigator is giving even more artists instant access to critical information and helping them make decisions that will allow them to grow and build stronger relationships with their audiences,” said Chaz Jenkins. , Chief Commercial Officer of Chartmetric.

With the launch of Fan Navigator, Mandolin is focusing on engagement-boosting digital experiences and mechanisms to collect and activate fan data for the first time in the music industry. The result is that artists will be able to expertly break through the noise to connect with an increasingly digital audience to grow fandom and generate revenue.

fan pages are the artist brand’s epicenter for fan engagement. A link in bio on steroids, fan pages replace boring rows of link boxes with rich media integrations, tour and merchandise store integrations, and rewarding survey and subscriber portals loyal fans and de-anonymize passive fans.

Learn more about Fan Navigator and how it works:

  • Unifies online and offline data in one place, giving artists a holistic view of their fan base through powerful integrations, such as Mailchimp, Shopify, Chartmetric, Square, as well as CSV downloads, and more.
  • Helps artists to deepen their understanding by enriching their fan base on a global and individual level. The included Chartmetric integration adds DSP and social metrics to the artist’s account, so their dashboard acts as a single source of truth for fan health. Artists also have the ability to add fan-level enrichment where individual fan profiles are added to third-party data, including household income, spending habits, and other demographic, psychographic, and behavioral dimensions.
  • Predicts the level of fandom for each fan to optimize marketing and engagement efforts.
  • Keeps a pulse on ventilator health, all in one dashboard. Set goals based on metrics from Chartmetric, Unified Fan Base, Fan Pages and more.
  • Recommends personalized marketing and outreach tactics that help fans engage deeper in the path of superfandom – online and offline – through dynamic playbooks. Each playbook is designed to help artists understand the metrics to follow, with suggested goals and personalized tactics that prepare artists for revenue growth.

Learn more about fan pages and how they work:

  • 50% link in bio on steroids, 50% vibrant fan gathering place, 100% driven by creative expression, Fan Pages will be free for all artists.
  • Customize and create eye-catching fan pages with the intuitive fan page builder, which features rich media, surveys, contact capture, seated and Bandsintown integrations, and more.
  • Track engagement metrics, grow fan page subscribers, and capture fan data.
  • Browse live fan pages for Ben bends, big somethingand Craig Morgan

About the mandolin

Named Fast Company’s Most Innovative Music Company of 2022, Mandolin continues to push the boundaries of the music industry with the know-how to revolutionize fandom and generate revenue worldwide. Receiving top live streaming honors from Pollstar, Billboard, Variety and more, Mandolin remains committed to helping artists connect directly with fans, first with amazing digital fan experiences that integrate from seamlessly into in-person strategies…and now with rich, actionable data. and ideas on how to engage fans next, online or offline.

Recognized by over 1,000 artists to date, Mandolin Fan Experiences is the industry’s most comprehensive set of fan connection tools, ranging from live streams and digital meetups to NFTs. And now, with the help of Mandolin Fan PageA feature-rich free link-in-bio solution, artists can build a hyper-engaged community with just a few clicks, rewarding superfans while de-anonymizing passive fans.

Mandolin Fan Browser is an intuitive, all-in-one solution that unifies and enriches fan data so artists can truly own, understand and activate their fans. Integrated with MailChimp, Shopify, Music Today, Stripe, and Chartmetric, artists can create a single view of their fan base, down to the individual with unique fan profiles. AI-based segmentation, targeted goal setting, and dynamic playbooks then help artists activate every fan on their path to superfandom.

To learn more about how Mandolin helps artists harness the power of data and break through the noise, visit mandolin.com or Facebook, Instagram or Twitter. Brand Partnership Requests: [email protected]

For more information, contact Hannah Schwartz of Shore Fire Media: [email protected]

Alice P. Darby