Fort Wayne-based global leader in music technology and instrument sales, Sweetwater announced on June 22 the launch of its new megastore. Covering more than 44,000 square feet, it includes a state-of-the-art recording studio, piano room and sound rooms.
“We have some unique characteristics here,” said Thad Tegtmeyer, vice president of campus sales operations and artist relations. “We have the largest display of guitar pedals in the world with over 1,100 pedals on display. We have over 50 working headphones on display for customers to try out directly. Lots of great spaces and really unique showrooms to try out instruments.
The company has over $ 100 million in onsite inventory for customers to try out, making it the music store with the largest onsite inventory in the United States, Tegtmeyer said.
Sweetwater has incorporated design elements that reflect the different rooms. For example, the overhead lighting above the registers is reminiscent of a keyboard while the other lighting leading to the store reminds customers of a guitar neck.
Customers at the Sweetwater Store, 5501 US 30 W., can drift from room to room looking at instruments, whether they are pianos, basses, guitars or recording equipment.
Sweetwater’s bands and orchestras retailer, Mynett Music, a family business since 1933 that was looking for a buyer when Sweetwater acquired it in late 2015, has been rebranded as Sweetwater Band & Orchestra. The expansion allowed it to move from its Hobson Road location to the new space. It has two state-of-the-art showrooms outfitted with acoustic enhancement technology that Sweetwater says you’ll only find there, along with instruments. Brass, strings and more are displayed.
Equally important, the store includes former Mynett staff who have decades of experience including instrument repair.
Overall, Sweetwater will likely hire a dozen additional employees to meet the needs of the expanded store, said Heather Herron, vice president of corporate communications.
Sweetwater previously had a music store in another part of the building near the old entrance. Earlier this month, he moved the entrance to the west. He now has a sculpture of his name reminiscent of the eponymous structure of the Fort Wayne Children’s Zoo that can serve as a bench.
While the old music store was awesome, Tegtmeyer said, “Honestly our foot traffic here has grown so much over the years and has become such a destination that the driving force behind this store was to create more space for our customers and just a better customer experience.
Over 10,000 different items representing over 1,000 manufacturers are featured in the new space.
“We have always been a company dedicated to building community. Our goal is to create closer bonds between musicians and to offer our clients a new central destination where they can discover exactly what Sweetwater is, ”said Chuck Surack, CEO and Founder of Sweetwater, in a release from hurry.
Surack, a saxophonist, founded Sweetwater as a recording studio in 1979, and it has grown into a music retailer that attracts musicians from all over the country. Over the years the business has grown from the Getz Road house in Surack to a new building on Bass Road which was expanded four times before moving to its current location.
Its annual sales grew from $ 180 million in 2010 to over $ 1 billion in sales in 2020. Also in 2020, the company sold products to more than 1.5 million customers. unique, compared to less than a million in 2019.
The music store is open to the public from 9 a.m. to 9 p.m. Monday through Thursday, 9 a.m. to 8 p.m. Friday, 9 a.m. to 7 p.m. Saturday and 11 a.m. to 5 p.m. on Sunday.