John Legend co-founds new NFT platform to ‘reshape the music industry’
Another day, another NFT platform launches into music.
But this one, OurSong, comes with some interesting twists: for one thing, multi-platinum artist and songwriter John Legend (who recently sold his catalog of songs to BMG x KKR) is on board as co-founder and Chief Impact Officer.
The other three Legend co-founders in the company are also very well qualified: Kevin Linco-founder of Twitch; Matt Chen, founder of Cherubic Ventures; and Chris LinCEO of music streaming service KKBOX, headquartered in Taiwan.
OurSong is the first mobile app from Our Happy Company, whose mission is “to build blockchain technology for the creator economy”.
OurSong’s watchword is accessibility, for both buyers and sellers. The company’s goal, more than anything else, is to take away collectors’ and creators’ apprehensions about how to trade (and make money with) NFTs.
As the company puts it: “While many platforms require complicated and expensive processes for creating and owning NFTs, OurSong does not require users to hold a separate cryptocurrency wallet outside of app and NFTs can be created, shared or purchased for as little as a few dollars.It offers an easy-to-use mobile experience that makes NFT ownership, and the accompanying social and digital benefits, as simple as few clicks on a phone.
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole.”
John Legend thinks the company could be a game-changer for artists in various industries that may have delayed the NFT craze to date.
“NFTs hold so much promise for ushering in the next generation of singers, songwriters, photographers, artists and more,” said John Legend.
“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole. It starts with building a platform that serves all creators, whether they have a hundred fans or a hundred thousand.
Chris Lin, Co-Founder and CEO of Our Happy Company added, “As things stand, navigating the NFT landscape is incredibly confusing. It’s only for such a small subset of users,” said “We hope to democratize this technology and make it as mainstream as social media, streaming or any other technology we take for granted today.
“Our platform is intentionally designed to make NFT ownership as accessible as possible, so anyone previously intimidated by technology can access it.”
NFTs on OurSong are branded “Vibes”. The platform allows creators to associate content and privileges with each NFT, including access to music, chat rooms, augmented reality experiences, and more.
The company says it offers “creators, including musicians, artists, and photographers, a fairer way to generate digital creations, monetize their work, and build communities around them.”
Kevin Lin commented, “NFTs can be so much more than a digital collectible. OurSong shows how technology can be the next wave of change for digital interactions, content-driven communities, and more.
The OurSong mobile app is available in English, Traditional Chinese, Bahasa Indonesian and Japanese on the Apple App Store and Google Play.
The founding team of Our Happy Company is based in Singapore, Taipei and Los Angeles.The music industry around the world