Jerry Garcia Music Arts partners with Strax Networks to share the stories behind Garcia’s visual art for fans around the world
The eco-conscious music and arts services company and emerging innovator of AR technology will bring fans even closer to Garcia’s artistic genius through insightful augmented reality content
NEW YORK, April 7, 2022 /PRNewswire/ — Jerry Garcia Music Artswhich is named after the beloved guitarist, singer and songwriter of the Grateful Dead, whose artistry also spanned multi-disciplinary visual art – announced today that select visual works by Garcia will soon include content from augmented reality (AR) produced by Strax Networks, an emerging AR programming developer. The collaboration was jointly announced by Jerry Garcia Music Arts co-founder and CEO and StraxAR Eric Singleton.
Through the StraxAR app, Garcia fans will soon be able to unlock immersive content that provides insight into the virtuoso’s visual art by simply holding the app over the selected image. Strax plans to initially create “Straxable” lineup for three of Garcia’s signature pieces: the black-and-white rendition “Fish” from 1989; the Pen and Ink Mandolin Player created in 1988; and “California Mission,” his graphically rich watercolor depicting a serene house of worship amidst a verdant landscape from 1992.
Garcia cultivated his love of the visual arts as a teenager and eventually created over 2,000 unique works of art in which he used pen and ink painting, concrete pencil imagery, abstraction to watercolor and computer generated art. In the 1990s, Garcia’s art was featured in a wildly successful line of ties, and the ties in the collection remain among the best-selling ties in retail history.
“All of us at StraxAR are stunned by the privilege of playing a part in sharing the incredible artistry of Jerry Garcia“, Explain Eric Singleton. “Jerry Garcia Music Arts has continued his legacy as an exceptional human being whose generosity is matched only by his creative genius. We are thrilled and energized by the opportunity to apply this remarkable technology that brings his works like never before and helping fans everywhere learn even more about by Jerry Garcia indelible mark he left on so many people.”
A spokesperson for Jerry Garcia Music Arts added: “The StraxAR technology creates another level of interactivity and engagement with the fine arts. The StraxAR app provides a unique method of delivering ever-changing content to viewers. via focal art imagery. We are grateful to Eric and the StaxAR team for bringing this experience to fans.”
About Jerry Garcia Music Arts
Jerry Garcia Music Arts is a music and arts entertainment services company inspired by a musician, artist and visionary, Jerry Garcia. The mission-based company is committed to plastic-free environmental practices and embraces the idea that music and art bring great healing to the world. https://www.jerrygarciamusicarts.com/
About Strax Networks Inc..
Strax Networks Inc. is a leader in augmented reality and applies its technology to bring the physical and digital world closer together for educators, brands, artists and their audiences, creating immersive engagement and learning. Augmented reality now has a proven platform to build on: StraxAR™ is the only augmented reality platform currently poised for mass adoption by major brands. Visit us online at www.straxnetworks.com.
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SOURCEStrax Networks Inc.