How to find your niche in the music industry
Let’s face it; the music industry is one of the hardest to break into. Especially today, competition is fierce since streaming has decentralized the need for major record labels. Anyone with enough skills, talent, time, and practice can make a name for themselves in the music industry. Yet many aspiring producers and musicians wonder how they can stand out in such a talent-saturated creative industry. It’s quite easy to pay music distribution and promote your releases yourself, but the way to really stand out among a sea of creative wannabes is to find your niche and narrow it down.
Your niche in the music industry could be anything. It could be a unique sound that you’ve never heard someone try before, it could be as an engineer or a producer, it could be as a songwriter; And the list goes on and on. The music industry is a multi-faceted world with an endless number of roles and genres to work in, so it makes sense that new beginning musicians have a hard time finding their niche. In this article, we’ll talk about a few crucial things to keep in mind as you explore your unique skills and talents. As a music industry professional, you want to get the most out of your music distribution. Keep reading to find out more!
Cultivate a wide range of skills
Perhaps the most important thing to keep in mind in the modern music world is that you need to cultivate a variety of skills to make it work initially. Many artists, songwriters and producers start acting as a composer, producer, engineer, public relations, marketing and management of live shows. That’s a lot to put on a person’s plate! It is essential to remember that developing these skills takes time and there is no need to stress yourself out. The reality is that anyone trying to create their own music is probably already doing a lot of these things. The more new areas you explore as a musician, the more you’ll learn about your craft, and more likely than not, you’ll discover skills you didn’t know you had! This can be fundamental to finding your niche in the industry.
Don’t focus on gender
Do not mistake yourself. It’s not that genre isn’t an important aspect of getting listeners to latch onto your music; it is certainly an essential part of connecting with any audience. However, too much focus on gender can lead to less authentic results. Take rock bands for example. There are tons of rock bands out there and some of the least compelling to see are those that lean heavily on genre tropes. Making rock music is fine, but it’s worth exploring other styles within your main wheelhouse. It adds variety and eventually expands your taste and your audience. The best way to cultivate experimentation in a genre is to listen to new styles of music whenever you can. Make it a weekly habit!
Nobody likes to admit it, but social media is a big part of marketing yourself as a musician these days. While this may not be everyone’s favorite way to promote themselves, it presents exciting opportunities for musicians to create new and compelling content that simply wasn’t possible in the early days of streaming. Instagram Reels and TikTok introduced video editing to the masses; there are now a host of unique promotions for bands and indie artists to get their name out there and find niche communities of like-minded individuals.
Create your own world
When you think about your unique skills and styles for creating original music, you’re essentially creating your own world for listeners and audience members to experience with you. Lean into that experience as much as possible, because your niche will end up coming most genuinely from you. The more honest you can be about what you want to do and go for it wholeheartedly, the more that will be reflected in your performances and recordings.
Finding your niche in the music industry is tricky because it involves navigating a system of trends while showcasing your most unique and vulnerable self. Creating art and presenting it to the world is scary, but the best ways to find your niche and own it are to cultivate a variety of different skills such as recording, microphone setup and basic production skills. , to name a few. You should also make sure that you listen to as many styles of music as possible to expand your vocabulary as a listener and music fan. You’ll be surprised how much your music will change with these simple steps.