How reinventing your brand can define your career in the music industry as an artist or producer

Reinventing yourself is essential in an industry that favors constant trends to survive. For many artists, being able to adapt and change the tactics they once used to succeed is the only reason they are still successful.

Mark Williams Jr, professionally known as Mickey Factz, created his own brand, GFCNY, sixteen years ago, at a time when the industry was reeling from streaming and contraband. As one of the most prominent animators of the blogging age, he was part of a class of rappers who were ahead of the curve.

Want to learn more about one of the blogging era’s most popular emcees? we have you

So if you’re a musician, rapper, artist, or producer looking to redefine who you are in the music industry, you’ll definitely want to take some notes because this interview was packed with knowledge that just might define your career.

All quotes in the article are taken from our latest interview with the rap icon.

Selling yourself as a musician is essential

For Mickey, adapting and reinventing himself is nothing new. As an emcee eager to grab attention, he first rose to prominence by building an online presence, releasing his first project in 2006.

Looking for NERD. bring Mickey’s name to the world and warn the rap. Motivated to fully pursue music and unable to secure a label deal, Mickey quit his job in 2007 and started his own label, GFCNY (God, family and culture) in 2007.

Two years after Mickey’s debut, he and several of his peers graced the cover of XXL Freshman 2009 magazine. Several of his peers were either signed to major labels or were going to land major label deals, but Mickey was the only one can say that he got there without the attention of a major label.

On the same day of filming, Mickey entered into a branding deal with Honda, serving as a spokesperson for their 2009 and 2010 vehicles. His style and charisma impressed the staff.

Making the deal not only added to his buzz, but also helped solidify his brand as a talented artist who relied on nothing but talent to stand out.

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“The Honda stands the test of time. It’s not flashy, but it gets the job done. That’s what I stood for. I ended up doing two commercials for them.”

Build a team of like-minded people to help you

Unemployed during the 2008 recession, Mickey lacked the resources he needed to compete with other independent artists, many of whom were courted by major labels.

“I built a team around me that was creative like me. I had no money, but I had a stylist. I had A&R. I had a manager who also helped with marketing. I had a producer in front of the curve.

I also had a booking agent, a lawyer and a graphic designer. We were operating as a label without capital.”

Be consistent with your content

Constant work helped Mickey land on the XXL cover and brought him countless opportunities. His marketing strategy of releasing new songs every week built his fanbase and over time became the strategy that several other artists would copy.

But despite his success, his biggest regret was failing to consistently release music after gaining initial fame. Upset at how people began to borrow from his plan, Mickey halted the release of his new music and walked away from music for a few years.

Capitalize on every opportunity

The fact that I don’t work with Dame hurt me too. He met Curren$y, Wiz Khalifa, Stalley and myself at the same time and I was the only emcee who didn’t work with him. A lot of people built a name off of that and I just went my own way.

Creative controlthe media company founded by Dame Dash, championed independent artists such as Curren$y, Wiz Khalifa, Big KRIT, etc., providing them with a video platform to deliver content.

Mickey’s decision not to partner with Dame Dash and her media company, creative control, played a role in the inertia of his career following his XXL coverage.

Do you like indie rap? Check out our list of this year’s top indie rappers

Always be ready to adapt

In the years since its first release, Mickey’s has undergone some changes. More recently, he started his own school, Pendulum Inkto future school animators on the intricacies of the genre, fight rap and content creation to guest speakers.

Alice P. Darby